Aasha: A New Take on Indian Streetwear

Aasha means hope in Hindi, and that’s exactly what this brand is about—bringing a fresh perspective to Indian streetwear. Inspired by the culture, and energy of India.

Aasha isn’t just about fashion—it’s about identity, expression, and bridging heritage with the present.

Care Instructions

To prevent shrinkage, follow these washing guidelines:
Machine wash at 30°C (gentle cycle)
Tumble dry on low heat
Iron at low temperature (avoid ironing over prints)
Do not bleach
Do not dry clean

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